One question, one answer
I answer questions from the field in two sentences first, then add the evidence. Published 2 to 4 times a month.
- GEO Basics
How are GEO and SEO different?
SEO is about moving up a list of search results, and GEO is about getting into the answer sentences AI generates. This compares their goals, signals, metrics, and result formats, and sets out what a salon should do first.
5 min read
- GEO Basics
What kind of salons does ChatGPT recommend?
In September 2026, I asked ChatGPT, Gemini, and Perplexity the same question and compared their actual answers. This sets out the four signals, confirmed in the original answers, that AI uses as grounds for choosing a salon.
6 min read
- Salon Application
Is managing Naver Place alone enough to appear in AI search?
Naver Place is a necessary condition for visibility in AI search, not a sufficient one. The sources behind actual AI answers mixed websites, blogs, and map services in addition to Place. This sets out what to add, starting from Place.
5 min read
- Salon Application
Why should a salon's English name be written consistently?
A salon name that differs from channel to channel looks like different salons to AI. Cleaning up the name spelling was the task that took longest when applying GEO to franchise locations. This explains why, and the rules used to make it consistent.
5 min read
- Salon Application
What structured data should a salon website include?
The structured data (JSON-LD) to add to a salon website starts with three types: HairSalon, FAQPage, and Person. This sets out what each one contains, the order to add them in, and what to check them with afterward.
6 min read
- Salon Application
How does AI read reviews? How review replies affect visibility
AI answers quote ratings and review counts as they are. Reviews are read as text, not as stars, and the replies a salon leaves are part of that text. This sets out how to turn reviews into signals AI can read easily.
5 min read
- Franchise Operations
How does a franchise HQ apply GEO across all its locations at once?
HQ builds the naming rules, structured data templates, review reply guide, and measurement system, while salons handle review replies, stylist introductions, and keeping information current. This is the division of roles and sequence I put together while applying GEO to more than ten salons.
6 min read
- Franchise Operations
How are stylist personal branding and salon GEO connected?
When AI recommends a salon, it uses which stylist handles which services as grounds. Stylist personal branding starts not with follower counts but with profile information AI can read, and that information becomes the salon's credibility.
5 min read
- Measurement & Tools
What is llms.txt, and does a salon website need one?
llms.txt is a proposed standard that gathers a site's key information and main pages into a single text file so AI can understand the site easily. This explains why it's good to have but cleaning up body text comes first, and what to write in a salon's llms.txt.
5 min read
- Measurement & Tools
What do you measure salon GEO results with?
GEO results are measured not by rank or clicks, but by whether AI mentions our salon for the same question. This shares how to fix a question set, choose the AIs to measure, and record once a month under the same conditions, along with the recording template.
6 min read