One question, one answer
I answer questions from the field in two sentences first, then add the evidence. Published 2 to 4 times a month.
- Salon Application
How should a salon describe its location so AI gives accurate directions?
When customers ask AI for a salon near a station, the answer relies on the address and directions the salon has written. Based on Google's official guidelines, this covers how to write the address, station exit, walking time, landmarks, and map pin.
5 min read
- Salon Application
How should a salon write FAQs that AI can cite?
For AI to answer with a salon's own words, pick questions from real customer inquiries and put the conclusion in the first sentence of each answer. Based on Google's official documentation, this covers choosing questions, writing answers, and handling FAQPage structured data.
5 min read
- Salon Application
Should a salon publish its service prices on its website?
When customers ask AI about prices, the answer is built from prices the salon has written down itself. Based on Korean price disclosure rules for beauty businesses and Google's official guidance, this sets out which prices to publish and how to write them.
5 min read
- Salon Application
Which Google Business Profile fields should a salon fill in first?
Match name, address, phone, hours and category with Naver Place first, then write the description and services as sentences, then add photos and review replies. Based on the local ranking factors Google publishes.
5 min read
- Salon Application
Six conditions for a salon website AI can read
Structured data, pages in multiple languages, links between sites, information unique to each salon, crawler permissions, and consistency with the Google Business Profile, explained one by one.
6 min read
- GEO Basics
Why don't posts written on a Naver blog show up in AI answers?
Naver Blog and Cafe block the major AI crawlers in robots.txt. This sets out the platform by platform status checked on September 16, 2026, and what a salon should do about it.
6 min read
- Measurement & Tools
What do you measure salon GEO results with?
GEO results are measured not by rank or clicks, but by whether AI mentions our salon for the same question. This shares how to fix a question set, choose the AIs to measure, and record once a month under the same conditions, along with the recording template.
6 min read
- Measurement & Tools
What is llms.txt, and does a salon website need one?
llms.txt is a proposed standard that gathers a site's key information and main pages into a single text file so AI can understand the site easily. This explains why it's good to have but cleaning up body text comes first, and what to write in a salon's llms.txt.
5 min read
- Franchise Operations
How are stylist personal branding and salon GEO connected?
When AI recommends a salon, it uses which stylist handles which services as grounds. Stylist personal branding starts not with follower counts but with profile information AI can read, and that information becomes the salon's credibility.
5 min read
- Franchise Operations
How does a franchise HQ apply GEO across all its locations at once?
HQ builds the naming rules, structured data templates, review reply guide, and measurement system, while salons handle review replies, stylist introductions, and keeping information current. This is the division of roles and sequence I put together while applying GEO to more than ten salons.
6 min read
- Salon Application
How does AI read reviews? How review replies affect visibility
AI answers quote ratings and review counts as they are. Reviews are read as text, not as stars, and the replies a salon leaves are part of that text. This sets out how to turn reviews into signals AI can read easily.
5 min read
- Salon Application
What structured data should a salon website include?
The structured data (JSON-LD) to add to a salon website starts with three types: HairSalon, FAQPage, and Person. This sets out what each one contains, the order to add them in, and what to check them with afterward.
6 min read
- Salon Application
Why should a salon's English name be written consistently?
A salon name that differs from channel to channel looks like different salons to AI. Cleaning up the name spelling was the task that took longest when applying GEO to franchise locations. This explains why, and the rules used to make it consistent.
5 min read
- Salon Application
Is managing Naver Place alone enough to appear in AI search?
Naver Place is a necessary condition for visibility in AI search, not a sufficient one. The sources behind actual AI answers mixed websites, blogs, and map services in addition to Place. This sets out what to add, starting from Place.
5 min read
- GEO Basics
What kind of salons does ChatGPT recommend?
In September 2026, I asked ChatGPT, Gemini, and Perplexity the same question and compared their actual answers. This sets out the four signals, confirmed in the original answers, that AI uses as grounds for choosing a salon.
6 min read
- GEO Basics
How are GEO and SEO different?
SEO is about moving up a list of search results, and GEO is about getting into the answer sentences AI generates. This compares their goals, signals, metrics, and result formats, and sets out what a salon should do first.
5 min read