One question, one answer
I answer questions from the field in two sentences first, then add the evidence. Published 2 to 4 times a month.
- GEO Basics
How are GEO and SEO different?
SEO is about moving up a list of search results, and GEO is about getting into the answer sentences AI generates. This compares their goals, signals, metrics, and result formats, and sets out what a salon should do first.
5 min read
- GEO Basics
What kind of salons does ChatGPT recommend?
In September 2026, I asked ChatGPT, Gemini, and Perplexity the same question and compared their actual answers. This sets out the four signals, confirmed in the original answers, that AI uses as grounds for choosing a salon.
6 min read