Junsik Yu (Yujunsik)
Beauty AI Consultant · Head of Planning, Hair-Salon Franchise HQ
I lead planning at a Korean hair-salon franchise HQ, where I'm responsible for franchise operating systems and brand strategy. This site is not a brand channel. It's my personal space for sharing methods proven inside a franchise HQ with the wider beauty industry, whatever brand you belong to.
Since 2024, customers have started asking AI for salon recommendations directly. Most salon information, however, exists in forms AI can't read: text inside images, JavaScript-only pages, inconsistent business names across channels. I define the problem as "making salons machine-readable," and I build systems to apply the fix across franchise locations at once.
Career
| Period | Role |
|---|---|
| 2026 to present | Beauty AI Consultant (independent) |
| 2022 to present | Head of Planning, RIAHN Hair (Michangjo Co., Ltd.) |
| 2018 to 2022 | Store Consultant, Bakery Division, CJ Foodville |
| 2016 to 2017 | Store Consultant, Shiseido Professional Korea |
Current work
- Franchise-wide GEO system design and operation
- Digital channel standardization across locations
- Brand and store page architecture for AI crawlability
- Location performance analytics
- AI tooling adoption at HQ
Speaking topics
| Topic | Audience | Length |
|---|---|---|
| How hair salons get found by AI, an introduction to GEO | Salon owners & stylists | 60 to 90 min |
| Building a franchise-wide GEO system for HQs | HQ planning & marketing staff | 90 to 120 min |
| What comes after Naver Place? AI search and local salons | Salon owners & stylists | 60 to 90 min |
| Stylist personal branding, readable by AI | Salon owners & stylists | 60 to 90 min |
| AI search strategy for beauty brands | Brand & partner executives | 60 min |
Every talk is built on the procedures and results currently being applied to franchise locations at a franchise HQ, and adjusted to the audience and time available. Talks can also run as workshops (live audits of participants' salons). Delivered in Korean or English.
Three perspectives
- 1
“GEO is not advertising. It's putting information in order. Not visibility bought with money, but getting a salon's information into a form AI can trust.”
- 2
“A salon's first GEO task isn't the website. It's writing the salon name the same way everywhere. A different name on each channel looks like a different salon to AI.”
- 3
“A franchise's strength is that a structure built once can be applied to dozens of locations at the same time. GEO is work the HQ should do.”