The person who gets hair salons found by AI
When ChatGPT, Gemini, or Perplexity answers "where's a good salon near me," I make sure your salon is in the answer.
Speaking & Advisory
For associations, academies, and brand HQs. Not theory, but the exact process running in live franchise locations today.
Salon GEO Consulting
From one salon to an entire franchise. Audit, design, implement, measure.
What is GEO?
How it differs from SEO and why salons need it now, in five minutes.
The entry point to search is changing
Customers no longer type keywords into a search box. They ask AI. To questions like "a place that's good at hair color" or "a place that does natural-looking men's perms," AI answers with three or four salon names instead of ten links. Whether a salon is among those three or four has become a new variable in its revenue. GEO is the work of getting cited in that answer.
ChatGPT · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Gemini · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Perplexity · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Why me
I'm not a lecturer who teaches GEO. I'm a franchise HQ practitioner applying it to more than ten salon locations right now (as of September 2026), and I share what worked and what didn't.
Practitioner
Designs franchise operating systems directly as head of planning at HQ
In progress
GEO being applied to 10+ salon locations (as of September 2026)
Records
Visibility measured monthly with the same question set, and published
Latest insights
- GEO Basics
How are GEO and SEO different?
SEO is about moving up a list of search results, and GEO is about getting into the answer sentences AI generates. This compares their goals, signals, metrics, and result formats, and sets out what a salon should do first.
5 min read
- GEO Basics
What kind of salons does ChatGPT recommend?
In September 2026, I asked ChatGPT, Gemini, and Perplexity the same question and compared their actual answers. This sets out the four signals, confirmed in the original answers, that AI uses as grounds for choosing a salon.
6 min read
- Salon Application
Is managing Naver Place alone enough to appear in AI search?
Naver Place is a necessary condition for visibility in AI search, not a sufficient one. The sources behind actual AI answers mixed websites, blogs, and map services in addition to Place. This sets out what to add, starting from Place.
5 min read