The person who gets hair salons found by AI
When ChatGPT, Gemini, or Perplexity answers "where's a good salon near me," I make sure your salon is in the answer.
The talk on September 15, 2026 Speaking & Advisory
For associations, academies, and brand HQs. Not theory, but the exact process running in live franchise locations today.
The talk on September 15, 2026 Salon GEO Consulting
From one salon to an entire franchise. Audit, design, implement, measure.
- SEOGEOGoalA high position in the results listCited inside the AI’s answerMetricsRank · clicksWhether cited · mention orderResult10 links3 to 5 salon names
The difference between SEO and GEO What is GEO?
How it differs from SEO and why salons need it now, in five minutes.
The entry point to search is changing
Customers no longer type keywords into a search box. They ask AI. To questions like "a place that's good at hair color" or "a place that does natural-looking men's perms," AI answers with three or four salon names instead of ten links. Whether a salon is among those three or four has become a new variable in its revenue. GEO is the work of getting cited in that answer.
47.02 million
Google monthly users in July 2026, passing Naver at 46.85 million for the first time.
IGAWorks Mobile Index (아이지에이웍스 모바일인덱스), monthly active users, July 2026
58.1%
of respondents had used ChatGPT for search. Gemini was 52.2%.
Opensurvey (오픈서베이), AI Search Trend Report 2026 H2
ChatGPT · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Gemini · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Perplexity · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Why me
I'm not a lecturer who teaches GEO. I'm a franchise HQ practitioner applying it to more than ten salon locations right now (as of September 2026), and I share what worked and what didn't.
Practitioner
Designs franchise operating systems directly as head of planning at HQ
In progress
GEO being applied to 10+ salon locations (as of September 2026)
Records
Visibility measured monthly with the same question set, and published
Latest insights
- Salon Application
How should a salon describe its location so AI gives accurate directions?
When customers ask AI for a salon near a station, the answer relies on the address and directions the salon has written. Based on Google's official guidelines, this covers how to write the address, station exit, walking time, landmarks, and map pin.
5 min read
- Salon Application
How should a salon write FAQs that AI can cite?
For AI to answer with a salon's own words, pick questions from real customer inquiries and put the conclusion in the first sentence of each answer. Based on Google's official documentation, this covers choosing questions, writing answers, and handling FAQPage structured data.
5 min read
- Salon Application
Should a salon publish its service prices on its website?
When customers ask AI about prices, the answer is built from prices the salon has written down itself. Based on Korean price disclosure rules for beauty businesses and Google's official guidance, this sets out which prices to publish and how to write them.
5 min read