Junsik Yu
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The process as it runs in the field

Built not on theory for lecture slides, but on the sequence and results I'm applying to franchise locations right now.

Talk topics

  1. 1

    How hair salons get found by AI, an introduction to GEO

    Salon owners & stylists60 to 90 min

    Why the entry point to search has changed → The 4 steps AI uses to pick a salon → Live audit of your salon (asking questions with participants' salon names) → 4 things you can fix at no cost (consistent naming, NAP consistency, menus as text, review replies) → Q&A

  2. 2

    Building a franchise-wide GEO system for HQs

    HQ planning & marketing staff90 to 120 min

    Separating what HQ does from what locations do → Designing rules for salon names and addresses → Store page templates and structured data → Training and inspection system for locations → Metrics and reporting → Hands-on practice for HQ staff

  3. 3

    What comes after Naver Place? AI search and local salons

    Salon owners & stylists60 to 90 min

    The limits of Place- and map-centered visibility → How generative AI collects local information → Managing Place and AI search together → Application points by business type (hair, nails, skin care)

  4. 4

    Stylist personal branding, readable by AI

    Salon owners & stylists60 to 90 min

    What it takes to be "a stylist people search for by name" → Profile information structure (specialty services, career, salon) → Connecting Instagram, salon pages, and reviews → Hands-on: organizing a stylist profile in 30 minutes

  5. 5

    AI search strategy for beauty brands

    Brand & partner executives60 min

    The difference between advertising and GEO → The scope of brand information assets (product information, FAQs, expert content) → 3 decisions executives need to make (naming rules, owning team, measurement criteria) → Adoption roadmap

Advisory

Advisory on GEO adoption for HQs, associations, and academies, internal training curriculum design, and workshops for staff. Scope and duration are agreed together.

Booking information

Format
On-site anywhere in Korea, or online
Language
Korean or English, delivered directly
Fee
On request
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