Junsik Yu
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The process as it runs in the field

Built not on theory for lecture slides, but on the sequence and results I'm applying to franchise locations right now.

Junsik Yu presenting at the front of the room with a slide of AI search usage statistics behind him, and the audience seated
The internal talk "The truth about AI search visibility", September 15, 2026

Talk topics

  1. 1

    How hair salons get found by AI, an introduction to GEO

    Salon owners & stylists60 to 90 min

    Why the entry point to search has changed → The 4 steps AI uses to pick a salon → Live audit of your salon (asking questions with participants' salon names) → 4 things you can fix at no cost (consistent naming, NAP consistency, menus as text, review replies) → Q&A

  2. 2

    Building a franchise-wide GEO system for HQs

    HQ planning & marketing staff90 to 120 min

    Separating what HQ does from what locations do → Designing rules for salon names and addresses → Store page templates and structured data → Training and inspection system for locations → Metrics and reporting → Hands-on practice for HQ staff

  3. 3

    What comes after Naver Place? AI search and local salons

    Salon owners & stylists60 to 90 min

    The limits of Place- and map-centered visibility → How generative AI collects local information → Managing Place and AI search together → Application points by business type (hair, nails, skin care)

  4. 4

    Stylist personal branding, readable by AI

    Salon owners & stylists60 to 90 min

    What it takes to be "a stylist people search for by name" → Profile information structure (specialty services, career, salon) → Connecting Instagram, salon pages, and reviews → Hands-on: organizing a stylist profile in 30 minutes

  5. 5

    AI search strategy for beauty brands

    Brand & partner executives60 min

    The difference between advertising and GEO → The scope of brand information assets (product information, FAQs, expert content) → 3 decisions executives need to make (naming rules, owning team, measurement criteria) → Adoption roadmap

Talks given

TitleHostDateAudienceFormat
The truth about AI search visibility (AI 검색 노출의 진실)Michangjo Co., Ltd. (미창조㈜)September 15, 2026Franchise salon owners and store managers (internal talk)In person
  • Junsik Yu standing in front of the title slide of the talk
    The title slide of the talk
  • Junsik Yu holding a microphone beside a slide showing the AI crawler status table by platform
    Explaining the AI crawler status by platform
  • Junsik Yu holding a microphone in front of a slide with a bar chart of how customers find out about a salon
    Explaining how customers find out about a salon
  • Junsik Yu speaking with both hands raised in front of a slide of AI search usage statistics
    Explaining AI search usage statistics

Example talk structure

  1. Part 1. How search use is changing (statistics)
  2. Part 2. How AI picks which salon to name
  3. Part 3. AI crawler status by platform and what it means
  4. Part 4. What makes a salon website AI can read, and the measurements
  5. Part 5. The path through to Google Maps and bookings
The room seen from the back. The seats are filled and a slide comparing user numbers is on the screen at the front
The talk on September 15, 2026, seen from the back of the room

Advisory

Advisory on GEO adoption for HQs, associations, and academies, internal training curriculum design, and workshops for staff. Scope and duration are agreed together.

Booking information

Format
On-site anywhere in Korea, or online
Language
Korean or English, delivered directly
Fee
On request
Inquire about speaking →