One question, one answer
I answer questions from the field in two sentences first, then add the evidence. Published 2 to 4 times a month.
- Measurement & Tools
What is llms.txt, and does a salon website need one?
llms.txt is a proposed standard that gathers a site's key information and main pages into a single text file so AI can understand the site easily. This explains why it's good to have but cleaning up body text comes first, and what to write in a salon's llms.txt.
5 min read
- Measurement & Tools
What do you measure salon GEO results with?
GEO results are measured not by rank or clicks, but by whether AI mentions our salon for the same question. This shares how to fix a question set, choose the AIs to measure, and record once a month under the same conditions, along with the recording template.
6 min read