Only what I've actually done
Below are the GEO implementation records from work I'm actually running at a franchise HQ. I record the process with dates even before results are final, and I write up what didn't work, too.
Measurement method
Every result on this page is measured the same way.
- Question set
- A fixed set of 8 location × service questions (in the form "a place good at men's perms near Oryudong Station")
- AIs measured
- ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Naver AI Briefing
- What's recorded
- Whether the salon name appears in the answer / in what position / based on what information (location, services, reviews) it is mentioned
- Frequency
- Once a month, run on the same day under the same conditions (weekly during a consulting contract)
- Counting
- "Visible" counts only when the salon name is included in the body of the answer. Answers that only list links are excluded
In progressGEO rollout across RIAHN Hair franchise locations
| Item | Details |
|---|---|
| Scope | 10+ RIAHN Hair franchise locations |
| Started | Aug 2026 |
| Applied items | Checklist items 1, 2, 5, 7. Consistent salon naming, NAP consistency, HairSalon structured data, review reply rules |
| Current stage | In progress |
| First measurement | Measured 2026.09.15. For the query 'Recommend a hair salon near Oryudong Station,' ChatGPT, Gemini, and Perplexity all mentioned RIAHN Hair Oryu branch first. See captures below. |
| Second measurement | Measured 2026.09.15 (same query). RIAHN Hair Oryu branch was mentioned 2nd of 4 salons by Claude, 3rd of 4 by Naver AI Briefing, and 5th of 5 by Microsoft Copilot. |
| Learned so far | The English salon name differed across channels, and cleaning that up took the longest. Even for the same query, each AI relied on different evidence. Some looked at review counts, some at the service names in blog reviews, and some at stylist introductions on the website. |
ChatGPT · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Gemini · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Perplexity · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned first
Claude · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned second
Naver AI Briefing · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned third
Microsoft Copilot · 2026-09-15
Query: “Recommend a hair salon near Oryudong Station”
RIAHN Hair Oryu branch mentioned fifth
What was applied
- A salon website at riahnhair.kr in four languages: Korean, English, Japanese, and Chinese
- A page introducing each stylist and the services they handle
- AI crawlers such as GPTBot, ClaudeBot, and PerplexityBot allowed in robots.txt
Google search results
On September 14, 2026, in the second week of building the website, searches for "오류동 미용실" and "오류동역 미용실" on Google showed the salon website (riahnhair.kr) in the first page of organic results. The order can differ with search location settings and personalization.
Google · 2026-09-14
Query: 오류동 미용실
Part of the search results screen
Google · 2026-09-14
Query: 오류동역 미용실
Part of the search results screen